Our Story

Reimagining How Businesses Build Member Loyalty

We are on a mission to replace clunky paper cards and disconnected loyalty apps with a single, intelligent membership platform that any business can run in minutes.

Our Mission

Membership Should Feel Personal — Not Transactional

Membership Wallet started with a simple frustration: small businesses were losing customers to large chains because they could not afford the same loyalty technology. Bespoke loyalty platforms cost six figures, while off-the-shelf options were nothing more than glorified stamp cards.

We built Membership Wallet to close that gap. A platform that gives a single-location café the same retention firepower as a national franchise — dynamic digital cards, smart loyalty rules, AI-driven insights — without the enterprise price tag or the weeks-long onboarding.

Today, we power memberships for over 500 businesses across retail, food & beverage, fitness, education, and professional services. And we are just getting started.

Founded in 2023

From a single coffee shop pilot to powering memberships for 10,000+ active members across 500+ businesses worldwide.

10K+
Active Members
500+
Businesses Onboarded
40%
Avg. Retention Boost
99.9%
Platform Uptime
What Drives Us

Our Core Values

Everything we build is grounded in these principles. They guide our roadmap, our hiring, and how we partner with the businesses who trust us.

Customer Obsessed

Every feature ships only after real businesses validate it. Our roadmap is shaped by daily conversations with the merchants who run on our platform.

Speed Without Compromise

We obsess over removing friction. From two-minute setup to real-time wallet updates, fast is a feature — not an afterthought.

Trust by Design

Bank-grade security, full GDPR compliance, and transparent pricing. We never trade member data, and we never bury fees in fine print.

Built to Empower

We level the playing field for small and mid-sized businesses. No-code customisation, AI assistance, and templates that ship in minutes.

Open & Interoperable

Your data is yours. Our REST API, webhooks, and direct integrations with Square, Shopify, and Stripe make sure nothing is locked in.

Long-Term Partnership

We measure success by your retention curve, not our churn. We are with you from your first member to your millionth.

Leadership

Meet the People Behind the Platform

A small, focused team of product builders, retention strategists, and engineers who care deeply about helping businesses grow.

AR
Adam Reyes
Co-Founder & CEO

Former retention lead at a national fitness chain. Obsessed with simplifying the merchant experience.

LC
Lina Chen
Co-Founder & CTO

Built loyalty infrastructure at scale. Leads our AI churn-prediction and automation engines.

MK
Marcus Kabir
Head of Product

Designs every workflow with one rule: if a busy shop owner can not master it in five minutes, it is not done.

PJ
Priya Jansen
Head of Customer Success

Onboards every new business personally for their first 30 days. Believes great support is a product feature.

Success Stories

+44%
Retention Increase
Health & Fitness

The Fitness Collective

Replaced paper-based loyalty cards with Membership Wallet, deployed automation workflows for renewal reminders and milestone rewards, and grew their active membership base from 400 to over 950 in eight months.

3.2x
Return on Investment
Food & Beverage

BrewCo Cafes

Launched a points-based loyalty programme integrated with their POS system. Personalised push notifications drove a 35% increase in repeat visits and the referral system generated over 800 new customer sign-ups in the first quarter.

+£240K
Additional Revenue
Retail Multi-Brand

Urban Retail Group

Deployed across 5 retail brands with AI-powered churn prediction and gamification. Reduced churn by 28% year-on-year while cross-selling between brands boosted average customer lifetime value by 42%.

Want to Join Our Growing Community?

Whether you are a business looking to grow membership or a talented professional looking to join our team — we would love to hear from you.

💬 Need help? Chat with us!
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